FERANCHESCO, a cosmetics industry leader with over 15 years of global experience, hails from Brazil and has become a major player in international trade. Rooted in a rich heritage of beauty and innovation, the company excels in providing unparalleled quality and service. FERANCHESCO is not just a brand; it’s a symbol of quality, customer service, and strategic global success. As it expands globally, the company remains dedicated to excellence, promising customers around the world the finest products and experiences.
OUR VISION
OUR VISIONAt Feranchesco, we believe exceptional haircare begins with understanding, of texture, of identity, and of the modern woman’s lifestyle. Founded by British hair expert Rima Alawi, our brand blends technical precision with a deep respect for individuality, offering products that perform with purpose.
Our vision is to transform how women experience their hair, not as a trend to follow, but as a signature to own. Through innovation and expertise, we empower every woman to celebrate her unique beauty, one strand at a time.
OUR VALUES
Our approach is guided by five essential principles that shape everything we create:
• Expert Craftsmanship – rooted in professional salon knowledge
• Confidence First – because great hair changes how you feel
• Elegance in Innovation – luxurious formulas that deliver real results
• Empowerment Through Choice – products that honour every hair type
• Authentic Beauty – bold, inclusive, and unapologetically you
OUR GOAL
To set a new global standard in haircare, where science, artistry, and self-expression meet.
Feranchesco isn’t just about beautiful hair. It’s about the confidence that comes with knowing your hair is healthy, expressive, and completely yours. We aim to reach women around the world with performance-driven products crafted for real results, real routines, and real individuality.
This is haircare redefined. This is Feranchesco.
With love, Feranchesco By Rima Alawi
