{"id":661,"date":"2025-09-25T14:44:20","date_gmt":"2025-09-25T14:44:20","guid":{"rendered":"https:\/\/feranchesco-iq.com\/?page_id=661"},"modified":"2025-10-13T16:20:05","modified_gmt":"2025-10-13T12:20:05","slug":"about-feranchesco","status":"publish","type":"page","link":"https:\/\/feranchesco-iq.com\/en\/about-feranchesco\/","title":{"rendered":"About Feranchesco"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"997\" src=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/419926070_17992425332589712_3707958433895347714_n.webp\" alt=\"\" class=\"wp-image-662\" srcset=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/419926070_17992425332589712_3707958433895347714_n.webp 800w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/419926070_17992425332589712_3707958433895347714_n-600x748.webp 600w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/419926070_17992425332589712_3707958433895347714_n-241x300.webp 241w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/419926070_17992425332589712_3707958433895347714_n-768x957.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/Screenshot_2024-06-11_at_7.00.12_PM.webp\" alt=\"\" class=\"wp-image-664\" srcset=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/Screenshot_2024-06-11_at_7.00.12_PM.webp 800w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/Screenshot_2024-06-11_at_7.00.12_PM-600x376.webp 600w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/Screenshot_2024-06-11_at_7.00.12_PM-300x188.webp 300w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/Screenshot_2024-06-11_at_7.00.12_PM-768x481.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>FERANCHESCO, a cosmetics industry leader with over 15 years of global experience, hails from Brazil and has become a major player in international trade. Rooted in a rich heritage of beauty and innovation, the company excels in providing unparalleled quality and service. FERANCHESCO is not just a brand; it\u2019s a symbol of quality, customer service, and strategic global success. As it expands globally, the company remains dedicated to excellence, promising customers around the world the finest products and experiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has--font-size\">OUR VISION<\/p>\n\n\n\n<p class=\"has-text-align-center\">OUR VISIONAt Feranchesco, we believe exceptional haircare begins with understanding, of texture, of identity, and of the modern woman\u2019s lifestyle. Founded by British hair expert Rima Alawi, our brand blends technical precision with a deep respect for individuality, offering products that perform with purpose.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1, .wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1[data-kb-block=\"kb-adv-heading661_704141-04_1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1[data-kb-block=\"kb-adv-heading661_704141-04_1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_704141-04_1[data-kb-block=\"kb-adv-heading661_704141-04_1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_704141-04_1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_704141-04_1\">Our vision is to transform how women experience their hair, not as a trend to follow, but as a signature to own. Through innovation and expertise, we empower every woman to celebrate her unique beauty, one strand at a time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">OUR VALUES<\/p>\n\n\n\n<p class=\"has--font-size\">Our approach is guided by five essential principles that shape everything we create:<br>\u2022 Expert Craftsmanship \u2013 rooted in professional salon knowledge<br>\u2022 Confidence First \u2013 because great hair changes how you feel<br>\u2022 Elegance in Innovation \u2013 luxurious formulas that deliver real results<br>\u2022 Empowerment Through Choice \u2013 products that honour every hair type<br>\u2022 Authentic Beauty \u2013 bold, inclusive, and unapologetically you<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"875\" src=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/DSC09593-Edit-1.webp\" alt=\"\" class=\"wp-image-668\" srcset=\"https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/DSC09593-Edit-1.webp 700w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/DSC09593-Edit-1-600x750.webp 600w, https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/09\/DSC09593-Edit-1-240x300.webp 240w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0, .wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0[data-kb-block=\"kb-adv-heading661_2752de-c8_0\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0[data-kb-block=\"kb-adv-heading661_2752de-c8_0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_2752de-c8_0[data-kb-block=\"kb-adv-heading661_2752de-c8_0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_2752de-c8_0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_2752de-c8_0\">OUR GOAL<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0[data-kb-block=\"kb-adv-heading661_276e84-3f_0\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0[data-kb-block=\"kb-adv-heading661_276e84-3f_0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_0[data-kb-block=\"kb-adv-heading661_276e84-3f_0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_276e84-3f_0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_276e84-3f_0\">To set a new global standard in haircare, where science, artistry, and self-expression meet.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1[data-kb-block=\"kb-adv-heading661_276e84-3f_1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1[data-kb-block=\"kb-adv-heading661_276e84-3f_1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_1[data-kb-block=\"kb-adv-heading661_276e84-3f_1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_276e84-3f_1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_276e84-3f_1\">Feranchesco isn\u2019t just about beautiful hair. It\u2019s about the confidence that comes with knowing your hair is healthy, expressive, and completely yours. We aim to reach women around the world with performance-driven products crafted for real results, real routines, and real individuality.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2[data-kb-block=\"kb-adv-heading661_276e84-3f_2\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2[data-kb-block=\"kb-adv-heading661_276e84-3f_2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_2[data-kb-block=\"kb-adv-heading661_276e84-3f_2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_276e84-3f_2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_276e84-3f_2\">This is haircare redefined.\nThis is Feranchesco.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3[data-kb-block=\"kb-adv-heading661_276e84-3f_3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3[data-kb-block=\"kb-adv-heading661_276e84-3f_3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading661_276e84-3f_3[data-kb-block=\"kb-adv-heading661_276e84-3f_3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading661_276e84-3f_3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading661_276e84-3f_3\">With love, \nFeranchesco \nBy Rima Alawi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FERANCHESCO, a cosmetics industry leader with over 15 years of global experience, hails from Brazil and has become a major player in international trade. Rooted in a rich heritage of beauty and innovation, the company excels in providing unparalleled quality and service. FERANCHESCO is not just a brand; it\u2019s a symbol of quality, customer service,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-661","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Haider","author_link":"https:\/\/feranchesco-iq.com\/en\/author\/haiderferanchesco-com\/"},"comment_info":0,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/pages\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/comments?post=661"}],"version-history":[{"count":3,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/pages\/661\/revisions"}],"predecessor-version":[{"id":1102,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/pages\/661\/revisions\/1102"}],"wp:attachment":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/media?parent=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}