<\/p>\n
Balanced Cleansing. Strengthening. Shine-Boosting.<\/strong><\/p>\n Formulated with Lotus Flower Extract, Keratin, and Collagen<\/strong>, this shampoo gently cleanses the scalp and hair, removing residues and free radicals<\/strong> that weigh hair down. It prepares the hair to better absorb upcoming treatments by creating a clean, healthy foundation<\/strong> for smoother and longer-lasting results.<\/p>\n This balanced cleanser strengthens the hair structure<\/strong>, reduces breakage and split ends, and restores softness and shine \u2014 all without weighing the hair down. Perfect for natural, color-treated, keratin- or protein-treated hair<\/strong>.<\/p>\n Apply to wet hair and gently massage into a lather. Rinse thoroughly. Follow with Feranchesco Conditioner or Mask<\/strong> for enhanced nourishment and hydration.<\/p>\n Best used as part of the Feranchesco Home Care Collection<\/strong> \u2014 shampoo, conditioner, and mask \u2014 for healthier, shinier, and stronger hair over time.<\/p>\n FERANCHESCO, a cosmetics industry leader with over 15 years of global experience, hails from Brazil and has become a major player in international trade. Rooted in a rich heritage of beauty and innovation, the company excels in providing unparalleled quality and service. FERANCHESCO is not just a brand; it\u2019s a symbol of quality, customer service, and strategic global success. As it expands globally, the company remains dedicated to excellence, promising customers around the world the finest products and experiences.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2714 <\/strong>Deeply cleanses and removes impuritiesSuggested Use:<\/strong><\/h3>\n
About the brand :<\/strong><\/h3>\n
\n\u2714 <\/strong>Prepares hair for treatments (keratin\/protein)
\n\u2714 <\/strong>Strengthens hair and reduces breakage
\n\u2714 <\/strong>Adds shine and smoothness without heaviness
\n\u2714 <\/strong>Ideal for color-treated, dry, or chemically processed hair<\/p>\n","protected":false},"featured_media":2054,"comment_status":"open","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"product_brand":[],"product_cat":[102,100,148,43,162,90,158],"product_tag":[],"class_list":{"0":"post-821","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-home-care","7":"product_cat-colored-hair","8":"product_cat-shop","9":"product_cat-conditioners-and-masks","10":"product_cat-shampoo-conditioners","11":"product_cat-shampoos","12":"product_cat-singles","14":"first","15":"instock","16":"shipping-taxable","17":"purchasable","18":"product-type-simple","19":"entry","20":"content-bg","21":"loop-entry"},"taxonomy_info":{"product_cat":[{"value":102,"label":"Home Care"},{"value":100,"label":"Colored Hair"},{"value":148,"label":"Hair Care Products"},{"value":43,"label":"Hair Masks & Conditioners"},{"value":162,"label":"Shampoo & Conditioners"},{"value":90,"label":"Shampoos"},{"value":158,"label":"Singles"}]},"featured_image_src_large":["https:\/\/feranchesco-iq.com\/wp-content\/uploads\/2025\/10\/Homecare-Shampoo-300ml-1-1024x1024.jpg",1024,1024,true],"author_info":[],"comment_info":0,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/product\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/comments?post=821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/media\/2054"}],"wp:attachment":[{"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/product_brand?post=821"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/product_cat?post=821"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/feranchesco-iq.com\/en\/wp-json\/wp\/v2\/product_tag?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}